Google and Facebook ads
Bin cleaning ads that pay for themselves on the first job
Most ad agencies report clicks and "conversions". We report paying customers. For Fresh Bins LA, Google Ads brought in 21 customers who paid $2,457, and the ads paid for themselves on the first job.
How we run them
What's different about our ads
Ads go on last
We turn on ads once your Google profile and website are converting. Paying for clicks to a site with no prices or booking wastes money.
Tracked to real payments
The ad click is carried into checkout, and we match conversions to payments in Stripe. Google counted 29 for Fresh Bins. Stripe showed 21 paying customers. We budget off the 21.
The words customers use
Separate ad groups for "trash can cleaning", "trash bin cleaning", "near me", city names and pricing searches, each with its own ads.
ZIP codes that convert
We cut the areas that cost too much per customer. For Fresh Bins, 27 of the first 29 conversions came from three areas, so that’s where the budget went.
A real negative list
More than 120 negative keywords block people shopping for trash cans, starting a bin cleaning business, looking for jobs or junk removal.
Prices in the ad
Ads lead with your price per bin. People who click already know what it costs, so more of them book.
Facebook and Instagram
Before-and-after photos and short videos aimed at homeowners near your route, with tight areas instead of whole metros.
No markup
You pay Google and Meta directly. Our fee doesn’t change with your budget.
How much should a bin cleaning company spend on ads?
Start small. Once tracking shows what a paying customer actually costs, raise the budget and set Google to bid for that cost per customer.
Expect seasons. Searches for smelly bins peak in summer and slow down from November to February, so budgets should follow demand.
The question isn't "how much should I spend", it's "how much is a customer worth". A monthly customer who stays a year is worth far more than their first $117 payment.
Related guides
Keep reading
How to market a bin cleaning business
The order that works: Google profile, website, booking, then ads. With real numbers.
Read more →
Trash can vs. bin: the keywords that book
In our ad data, "trash can" searches converted about 4x better than "bin cleaning".
Read more →
How to price bin cleaning
Per-bin pricing, plan terms, raising prices and grandfathering current members.
Read more →Questions
Common questions
Do Google Ads work for bin cleaning?
Yes, when they’re tracked to paying customers and pointed at a page that shows prices and takes bookings. Fresh Bins LA’s ads paid for themselves from first payments alone.
Google Ads or Facebook ads first?
Google first. People searching "trash can cleaning near me" are ready to book. Facebook and Instagram are better for building demand in neighborhoods where you already run a route.
What does a bin cleaning customer cost from ads?
It depends on your area, your prices and how many other bin cleaners are bidding. We find your number in the first few weeks by matching ad clicks to real payments.
Do you mark up ad spend?
No. You pay Google and Meta directly. Our monthly fee is the same regardless of your budget.
Free growth plan
Tell us about your business.
We'll look at your Google profile, website and booking setup and send you a short plan with what we'd fix first. No cost, no pressure.