Bin cleaning industry report 2026

What companies with 100+ reviews do differently

We split companies by review count, the best public sign of how many customers a company has served. The gap between the big and the small isn't price. It's how easy they are to find.

Both groups charge a median of $25 a month for the first bin. What the bigger companies have is Google. They're about ten times as likely to be running Google ads (39% against 4%), and their websites give Google more to rank: 92% have 10 or more pages, against 52% of the small companies. Facebook ads are just as rare in both groups.

This is correlation, not proof. Older companies have had longer to build. But every gap on this chart is one a smaller company can close.

Who advertises, and who keeps at it

Only 83 of the 411 companies (20%) had ads running when we checked: 54 on Google only, 16 on Facebook or Instagram only, and 13 on both.

96 companies have run Google ads at some point. Of the 67 running them now, 45 placed their first ad at least six months ago, and 36 more than a year ago. Paying for ads that long is the best public sign that they bring in customers.

Another 70 websites have a Google Ads tag installed but no ads in Google's library. That's more than half of the 130 sites with a tag. Usually it means ads were set up at some point and then stopped.

What the ads say

On Facebook and Instagram, the standard ad is a gross-out plus a discount. 28 of the 29 live advertisers talked about smell, bugs or germs, and 10 offered 50% off the first clean. 7 collected leads with Facebook's built-in form instead of sending people to their website.

Google ads read like a listing: the service, the town and a way to book. Only 11 of the 65 Google advertisers whose ads we could read mentioned a price or a discount.

That split makes sense. A Facebook ad has to interrupt someone who wasn't thinking about trash cans. A Google ad answers someone who's already looking for a cleaning.

What bin cleaners charge

93% of the websites we could read show their prices, so a site that hides them is the odd one out. A one-time clean usually costs a little over twice the monthly rate, and companies with 100+ reviews charge the same as small ones.

See the full price data, by region and plan →

What bin cleaning websites have, and what they lack

WordPress is the most common builder (1 in 4 sites), followed by GoHighLevel, Wix and Duda. The builder matters less than what's on the page: prices, a way to book, and enough pages for Google to know where you work.

43 of the 411 companies (10%) had no website at all, just a Facebook page or nothing.

What this means if you run a bin cleaning company

1. Get on Google before you spend on Facebook. The companies with the most reviews are about ten times as likely to run Google ads (39% against 4%). Facebook ads are equally rare in both groups.
2. Charge the going rate. The bigger companies aren't cheaper. The median is $25 a month in both groups. See what bin cleaners charge and how to price bin cleaning.
3. Show your prices and take bookings online. 93% of sites show prices and about 3 in 4 let people book. If yours doesn't, you're the outlier.
4. Give Google more to work with. 92% of the bigger companies' sites have 10 or more pages, against 52% of the small ones. FAQ pages (65% against 31%) and blogs (45% against 12%) show the same gap. The website checklist covers what to add.
5. Track before you spend. 1 in 5 websites has no analytics or ad tracking at all, and 70 have an ads tag with no ads behind it. Without tracking you can't tell which marketing brings in customers.

How we did this

• We started from a list of 411 US trash bin cleaning companies we put together in September 2026.
• On October 12, 2026, we opened each company's website in a browser and saved up to 25 pages per site. We could read 335 of the 358 websites (4,782 pages). The other 23 blocked our browser or didn't load, so they're left out of the website numbers.
• We looked up every company in Google's Ads Transparency Center and Meta's Ad Library. "Running" means an ad ran in the last three weeks.
• Prices are the first-bin price each site lists for each plan, read from the site and spot-checked by hand. Promotions, taxes and commercial pricing aren't included.
• Review counts come from Google listings and the companies' own sites. We had one for 147 companies: 56 with 100 or more reviews and 53 with under 30.

Limits. Google's library only shows verified advertisers. It shows when a company's first ad ran and whether one ran recently, not that ads ran nonstop. Meta's library only shows ads running now. Our list includes more companies that use booking software than a random sample would, so the real share of sites without online booking is probably higher.