Zafra Trash Bin Cleaning: a bilingual site built to rank in 20 cities

The problem with the old site

Zafra's old site was a WordPress build from an outside agency. It had real problems that hurt trust and rankings:

• Reviews and stats that weren't real, plus placeholder text left in.
• Stock and AI-looking photos instead of their own work.
• Broken buttons and a WooCommerce shop for plans.
• The owner's home address published on the site.

What we built

• 61 pages in English and Spanish. Much of Zafra's service area speaks Spanish, so every page has a Spanish version, linked so Google shows the right language.
• A page for each of 20 service areas, grouped the way the route actually runs: Inglewood, the South Bay, the Westside and South LA.
• Prices up front. Per bin: $20 a month, $25 every two months, $27 quarterly and $30 one-time, with no contracts.
• Booking and payments through Jobatory, with every plan button wired to its plan.
• Only their real photos: before-and-afters of their own carts and their own trailer.
• Old links kept alive. Retired shop and plan URLs forward to the new pages, so search traffic isn't lost.
• A Google review link in the footer and on the thank-you page, so every new customer gets asked.

Google Business Profile

We wrote the profile description, set the 20 service areas, and kept the home address off both the site and Google. Zafra shows up as a service-area business, the right setup for a company that comes to the customer.

What's next

Once the new site is live, we connect Zafra's Jobatory account, turn on review requests, and add ads aimed at the ZIP codes closest to their route. We'll post the numbers here as they come in.